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Introduction to Marketing
Strategy & Planning

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About the course

The course takes delegates through the steps of marketing planning and provides practical insights into the key roles within a marketing department. It is a lively mix of theory and practice.

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Who should take the course?

Managers looking to use marketing strategy tools to support and drive the achievement of their business objectives in a changing business environment.

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Benefits – individual?

Employees who know the ins and outs of effective marketing are absolutely essential to every business, company, or establishment no matter what the related objectives may be.

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Benefits – organisation?

This course will help create clarity of organisational purpose and develop applicable ideas for differentiating your organisation from your competitors.

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Qualifications

Candidates will receive a certificate of attendance expressing that they have successfully completed the introduction of Marketing Strategy & Planning.

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Key Features

  • Definition and role of marketing
  • Analysis of the marketing environment
  • Market research – uses and techniques
  • Using the marketing mix in planning:
  • Product – management, development and lifecycles
  • Price – objectives and strategies
  • Place – the changing nature of distribution
  • Promotion – process and execution of communication
  • Managing the corporate brand
  • Segmentation, targeting and positioning
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Success Series

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Book your place now - see dates & prices
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