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Success in Business
Strategy and Marketing

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About the course

This course guides you through the intricacies of formulating and implementing effective business strategies and marketing. Learn how to succeed and above all how to avoid failure from the advice of the experienced and successful practitioners who present the material to you.

Recent reviews:
June 2018 – “A great insight into the concept of strategy, mapped through with easy to understand examples.”
“A dynamic course with good case studies and interesting delegate interaction.”
“The UNISIM was excellent. It brought together all the elements of the BEMP into a single package. It was thoroughly worthwhile.”
March 2018 – “Marketing was extremely thoroughly presented and the sales and marketing techniques are very useful.”
January 2018 – “Great final exercise and really useful CV chat.”
“Great use of real life examples and briefing exercises to reinforce the learning.”
November 2017 – “Philip’s instruction was excellent!”
“Excellent in every way. The standard of tuition and interaction between instructor and class were the best aspects.”
“The class size (12) was optimum to maximise the learning experience.”
September 2017 – “Excellent teaching and content and the UNISIM business simulation exercise was extremely useful in bringing together all aspects of the training.”
“The course gave me some valuable tools and skills to take forward. Started with zero exposure to business procedures and now feel that I have a very strong foundation of understanding.”

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Who should take the course?

This course is aimed at any individual who is or would like to be involved in the formulation of business strategy and marketing within their organisation. Or simply those who would like to improve their awareness of methods and techniques used to review and create effective business strategy and marketing.

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Benefits – individual?

Employees who know the ins and outs of effective marketing are absolutely essential to every business, company, or establishment no matter what the related objectives may be. As an individual the course will challenge and improve your aptitude for strategic thinking.

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Benefits – organisation?

Organisations benefit from strategy and marketing training as when your team is properly informed, trained and motivated to function effectively in the marketing world of today, you improve your establishment’s overall productivity level and save costs that would have otherwise been spent on unsuccessful campaigns or outsourcing.

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This course is part of the two modules that form the Success in Business Management course. Candidates will receive a certificate of attendance expressing that they have successfully completed the Success in Business Strategy and Marketing course.

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Key Features

  • Strategic Management
  • Marketing
  • Business Game

Please click here for the course schedule.

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Success Series

Our Success Series has been specifically developed to provide our delegates with an added advantage. All of our internationally recognised qualifications are available as part of the Success Series, meaning that not only will you receive your chosen accredited qualification (such as PRINCE2, MSP, Change Management) you will also have the option to complete assignments to work towards CMI Level 7 Award in Strategic Management and Leadership. On completion of the Award, you may wish to take further courses in the Success Series to work towards the CMI Level 7 Certificate, Diploma or Extended Diploma (charges apply).  The relevant ‘Success’ course title is available on all individual course pages. Please also see our CMI student handbook  for more information.

All delegates using ELC funding should note that if they select this course, they are required to attempt the Level 7 Award, which involves an element of additional independent study and completion of one assignment of c. 3,500 words, in order to satisfy ELCAS that they have completed the course.

Book your place now - see dates & prices
Book your place now - see dates & prices
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