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Success in Business
Strategy & Marketing

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About the course

CMI logo for Business Strategy and Marketing

BMC’s Success in Business Strategy and Marketing course guides you through the formulation and implementation of effective business and marketing strategies and provides key training on how to succeed and avoid the pitfalls.  Learn from experienced and successful practitioners who ensure you leave with a solid foundation from which to build and succeed in the current business and economic environment.

The course provides the perfect overview for those involved in business at any level or those setting out in business and ensures delegates complete the training with the ability to apply the theory and techniques learnt in a practical way.

September 2019 – “The interaction this week was great and of real benefit, particularly the UNISIM. Great instruction and constantly related to real world scenarios.”
June 2019 – “The interactive teaching was great – good to hear examples from Phil from business and other experiences.” “Best aspect was the exposure to marketing analysis techniques.”
March 2019 – “Great stories to reinforce the subject, very interactive and a good presenter and the wash up from UNISIM was very useful to learn from others.”
“It’s been very useful for my future enterprise.” “Great real world anecdotes directly related to the lesson content.”
January 2019 – “Well paced and very informative.” “Real value is in the final exercise and the way Philip brought the course to life so that we took the most from it.”
November 2018 – “Another fantastic week. Real world anecdotes and application were priceless. The exercise at the end of the week brought the full 3 weeks together.”
” Best aspect was getting marketing tips from a practitioner.”     “Entertaining & informative.”
“Great for marketing and selling techniques. UNISIM on the Thursday was hard work but with Friday’s consolidation delivered invaluable learning. Well presented & executed and enjoyable.”
September 2018 – “Interactive sessions, good material, real life examples.”
“A great insight into the concept of strategy, mapped through with easy to understand examples.”
“A dynamic course with good case studies and interesting delegate interaction.”
“The UNISIM was excellent. It brought together all the elements of the BEMP into a single package. It was thoroughly worthwhile.”
“Marketing was extremely thoroughly presented and the sales and marketing techniques are very useful.”  “Great final exercise and really useful CV chat.”
“The course gave me some valuable tools and skills to take forward. Started with zero exposure to business procedures and now feel that I have a very strong foundation of understanding.”

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Who should take the course?

This course is aimed at any individual who is, or would like to be, involved in the formulation of business strategy and marketing within their organization. It is ideal for those who are looking to improve their awareness of methods and techniques used to review and create effective business strategy and marketing.

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Benefits – individual?

A solid understanding of effective business strategy and marketing is absolutely essential to any business, company or organization, no matter what the related objectives may be. As an individual, the course will challenge and improve your aptitude for strategic thinking.

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Benefits – organisation?

Organisations benefit from strategy and marketing training as, when your team is properly informed, trained and motivated to function effectively in the current marketing world, overall productivity levels and return on investment are improved. Cost savings can be ensured by avoiding unsuccessful campaigns or outsourcing.

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This course can also be taken as one of two week-long modules that form the Success in Business Management course or as part of the 3-week Bristol Executive Management Programme.  On successful completion of a relevant assignment, delegates can obtain a CMI Level 7 Award in Strategic Management and Leadership.

Candidates will receive a certificate of attendance following the course.

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Key Features

  • Introduction to Business Strategy - the near and far environment, implementation of strategy & change.
  • Introduction to Marketing – relationship with sales, marketing strategy, SWOT analysis, competition, mission and objectives and market research.
  • The marketing mix – product, price, place and promotion.
  • Public relations, segmentation, targeting and positioning, managing the corporate brand.
  • UNISIM Business Exercise – a practical business simulation designed to consolidate your learning and enable you to put theory into practice.

Please click here for the course schedule.

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Success Series

Our Success Series has been specifically developed to provide our delegates with an added advantage. All of our internationally recognised qualifications are available as part of the Success Series, meaning that not only will you receive your chosen accredited qualification (such as PRINCE2, MSP, Change Management) you will also have the option to complete assignments to work towards CMI Level 7 Award in Strategic Management and Leadership. On completion of the Award, you may wish to take further courses in the Success Series to work towards the CMI Level 7 Certificate, Diploma or Extended Diploma (charges apply).  The relevant ‘Success’ course title is available on all individual course pages. Please also see our CMI student handbook  for more information.

For military resettlement delegates, this course can be funded using IRTC grant and/or SLC grants.

Book your place now - see dates & prices
Book your place now - see dates & prices
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