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Success in Business
Strategy and Marketing

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About the course

CMI logo for Business Strategy and Marketing

BMC’s Success in Business Strategy and Marketing course guides you through the formulation and implementation of effective business and marketing strategies and provides key training on how to succeed and avoid the pitfalls.  Learn from experienced and successful practitioners who ensure you leave with a solid foundation from which to build and succeed in the current business and economic environment.

The course provides the perfect overview for those involved in business at any level or those setting out in business and ensures delegates complete the training with the ability to apply the theory and techniques learnt in a practical way.

Recent reviews:
September 2018 – “Best aspect was being able to apply what was learnt on the course.”
“Interactive sessions, good material, real life examples.” “Loved the UNISIM business exercise.”
June 2018 – “A great insight into the concept of strategy, mapped through with easy to understand examples.”
“A dynamic course with good case studies and interesting delegate interaction.”
“The UNISIM was excellent. It brought together all the elements of the BEMP into a single package. It was thoroughly worthwhile.”
March 2018 – “Marketing was extremely thoroughly presented and the sales and marketing techniques are very useful.”
January 2018 – “Great final exercise and really useful CV chat.”
“Great use of real life examples and briefing exercises to reinforce the learning.”
November 2017 – “Philip’s instruction was excellent!”
“Excellent in every way. The standard of tuition and interaction between instructor and class were the best aspects.”
“The class size (12) was optimum to maximise the learning experience.”
“Excellent teaching and content and the UNISIM business simulation exercise was extremely useful in bringing together all aspects of the training.”
“The course gave me some valuable tools and skills to take forward. Started with zero exposure to business procedures and now feel that I have a very strong foundation of understanding.”

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Who should take the course?

This course is aimed at any individual who is, or would like to be, involved in the formulation of business strategy and marketing within their organization. It is ideal for those who are looking to improve their awareness of methods and techniques used to review and create effective business strategy and marketing.

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Benefits – individual?

A solid understanding of effective business strategy and marketing is absolutely essential to any business, company or organization, no matter what the related objectives may be. As an individual, the course will challenge and improve your aptitude for strategic thinking.

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Benefits – organisation?

Organisations benefit from strategy and marketing training as, when your team is properly informed, trained and motivated to function effectively in the current marketing world, overall productivity levels and return on investment are improved. Cost savings can be ensured by avoiding unsuccessful campaigns or outsourcing.

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Qualifications

This course can also be taken as one of two week-long modules that form the Success in Business Management course or as part of the 3-week Bristol Executive Management Programme.  On successful completion of a relevant assignment, delegates can obtain a CMI Level 7 Award in Strategic Management and Leadership.

Candidates will receive a certificate of attendance following the course.

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Key Features

  • Introduction to Business Strategy - the near and far environment, implementation of strategy & change.
  • Introduction to Marketing – relationship with sales, marketing strategy, SWOT analysis, competition, mission and objectives and market research.
  • The marketing mix – product, price, place and promotion.
  • Public relations, segmentation, targeting and positioning, managing the corporate brand.
  • UNISIM Business Exercise – a practical business simulation designed to consolidate your learning and enable you to put theory into practice.


Please click here for the course schedule.

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Success Series

Our Success Series has been specifically developed to provide our delegates with an added advantage. All of our internationally recognised qualifications are available as part of the Success Series, meaning that not only will you receive your chosen accredited qualification (such as PRINCE2, MSP, Change Management) you will also have the option to complete assignments to work towards CMI Level 7 Award in Strategic Management and Leadership. On completion of the Award, you may wish to take further courses in the Success Series to work towards the CMI Level 7 Certificate, Diploma or Extended Diploma (charges apply).  The relevant ‘Success’ course title is available on all individual course pages. Please also see our CMI student handbook  for more information.

All delegates using ELC funding should note that if they select this course, they are required to attempt the Level 7 Award, which involves an element of additional independent study and completion of one assignment of c. 3,500 words, in order to satisfy ELCAS that they have completed the course.

Book your place now - see dates & prices
Book your place now - see dates & prices
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