By attending this course you will leave understanding how, where and why your business should be engaging Social Media and how best to deliver the right type of content to the right type of people.
Those who should attend include:

• Business owners and managers who need to understand clearer the benefits of social media.
• Individuals and teams that need to bring social media in to their brand’s marketing mix.
• Anyone who is tasked to deliver Social Media for business needs but has little experience in this area.

The course provides individuals with an excellent insight into the business world of Social Media.

Individuals will be able to work the key channels for Social Media in a far more effective and
efficient manner meaning less time wasted on ineffective use of Social Media.

Following this training course, you will be able to:

• Understand the busy Social Media landscape.
• Use the appropriate channels to engage with your audiences.
• Create a Social Media strategy for your brand.
• Agree your campaign objectives, benchmark success and measure ROI.
• Plan your Social Media campaigns.
• Integrate Social Media with your brand’s other marketing tools.
• Plan your content calendar around audience needs and drivers.
• Implement techniques and tools for measuring your Social Media success.

The course provides managers and business owners will be able to see the benefits of using Social Media more clearly.

Following this training course, you will be able to:

• Understand the busy Social Media landscape.
• Use the appropriate channels to engage with your audiences.
• Create a Social Media strategy for your brand.
• Agree your campaign objectives, benchmark success and measure ROI.
• Plan your Social Media campaigns.
• Integrate Social Media with your brand’s other marketing tools.
• Plan your content calendar around audience needs and drivers.
• Implement techniques and tools for measuring your Social Media success.

The Social Media Landscape

• A view of the current marketplace.
• Latest trends and developments.
• Current challenges and issues.
• Social Media Campaign Planning.
• Which channels to use.

Creating Social Media objectives and KPI’s

• Social Media ROI.
• Planning with the SOSTAC framework.
• Monitoring Social Media.
• Understanding customer behaviours and drivers.
• Conversations through Social Media
• How to drive word of mouth.
• Cultivating relationships and building trust through Social Media.

Social Media Content

• - The customer journey.
• - Creating a content plan and calendar.
• - Understanding popularity versus influence.
• - How and why content “goes viral”.
• - Measurement and Monitoring.
• - Official and unofficial - what people are saying about your brand in the Social Media space.

An overview of how to use the main channels effectively

• LinkedIn.
• Facebook.
• Twitter.
• Google+.
• Instagram.
• Pinterest.
• Other channel synopsis.

Analysis techniques and tools

• Interpreting the results.
• Benchmarking practices.
• Legal Guidelines.
• Ethics - the laws behind Social Media.
• Legal best practices.
• Your Brand’s Social Media Objectives.